For enterprises and foreign trade professionals looking to tap into the Southeast Asian market, Indonesia’s SNI certification is an indispensable "entry key." As the core embodiment of Indonesia’s National Standard (Standar Nasional Indonesia), SNI certification is not only a mandatory requirement for products to legally enter the Indonesian market but also directly impacts consumer trust and market competitiveness. Especially in 2024-2025, Indonesia’s National Standardization Agency (BSN) has intensively updated certification rules for new energy, environmental protection, electronic and electrical products, adding multiple mandatory certification programs. This article deciphers core SNI compliance points based on the latest policy dynamics to help you avoid compliance pitfalls.

I.Core Positioning of SNI Certification & 2025 Policy Background

SNI certification is not merely product testing but a comprehensive compliance system covering "product quality + production system + environmental safety." Led by BSN, it is implemented by third-party certification bodies, with joint supervision by Indonesia’s Ministry of Trade and General Directorate of Customs. In recent years, to protect local industries, improve market product quality, and respond to global environmental initiatives, Indonesia has continuously tightened SNI certification policies:

·Starting October 2024, all imported products entering Indonesia must provide complete SNI certification certificates and test reports during customs clearance. Non-compliant products face seizure, fines, or return to origin.

·2025 has introduced an additional "carbon footprint verification" requirement; some high-energy-consuming products must provide carbon emission compliance certificates, catching many enterprises off guard.

For foreign trade professionals, understanding SNI certification’s core logic is crucial: it is essentially a "safety and quality threshold" set by the Indonesian government for "products entering the local market." It protects local consumer rights while screening high-quality enterprises through compliance requirements to avoid low-quality, low-price products disrupting the market. Thus, compliance is not just a "mandatory process" but a key to gaining trust from local distributors and increasing product premium.

  II. 2024-2025 New/Updated SNI Certification Programs

1. New Mandatory Certification Programs

At the end of 2024, BSN officially included 3 product categories in SNI’s mandatory certification list, filling previous regulatory gaps:

·New Energy-Related Products: Including household solar panels, small energy storage devices, and electric vehicle charging interfaces. Certification focuses on battery safety, charging compatibility, and service life, requiring high-temperature, humidity, and short-circuit testing by Indonesian local laboratories.

·Environmental Protection Materials: Disposable biodegradable plastic products (e.g., biodegradable plastic bags, tableware), water-based coatings, and low-VOC (volatile organic compound) building materials. New quantitative indicators include "biodegradation rate ≥90%" and "VOC content ≤50g/L."

·Smart Electronic Accessories: Smartwatches, wireless earbuds, and portable chargers. In addition to traditional EMC (Electromagnetic Compatibility) and safety certification, a new "data privacy protection" review is required. Products must not illegally collect user information and must support privacy settings in local Indonesian languages.

2. Key Updates to Existing Programs

For some products already under SNI certification, 2025 standards have been upgraded:

·Electronic and Electrical Products (e.g., refrigerators, air conditioners): Energy efficiency standards increased by 15%, with a new requirement of "standby power consumption ≤0.5W." Products must also pass Indonesian power grid adaptability testing (voltage fluctuation resistance).

·Food Contact Materials (e.g., plastic tableware, stainless steel kitchenware): Added heavy metal migration testing (e.g., chromium, lead, cadmium), referencing EU food contact material regulations (EC 1935/2004) but with stricter indicators in some cases.

·Building Materials (e.g., steel bars, cement): Enhanced "seismic performance" and "durability" testing, requiring performance degradation reports for products used for over 5 years. This places higher demands on manufacturers’ quality control systems.

  III. Core SNI Compliance Requirements for Key Products (2025 Practical Version)

Compliance focuses vary significantly across product categories. Below are key compliance points for high-frequency export products based on the latest standards:

1. Electronic and Electrical Products

In addition to energy efficiency and safety testing, 2025 introduces "localization adaptation" requirements:

·User manuals must include Indonesian (mandatory) + English (optional).

·Key labels must have Indonesian markings.

·Wireless products must pass radio frequency compatibility testing by Indonesia’s telecommunications regulator (Kominfo).

Enterprises are advised to integrate these requirements into product design stages to avoid additional costs from mold modifications later.

2. Building Materials & Chemical Products

The core requirement for these products is "dual compliance with environmental protection and performance." For example:

·Water-based coatings must meet VOC content standards and provide formaldehyde emission test reports.

·Testing must be conducted by BSN-accredited local laboratories (12 official accredited laboratories in Indonesia; test reports from foreign laboratories require BSN review).

·Product packaging must display the SNI certification mark, certificate number, and validity period—none are optional.

3. New Energy Products

As a new certification category, solar panels’ compliance focus is "outdoor adaptability":

·Indonesia’s tropical climate demands high product stability; panels must pass a 72-hour high-temperature and humidity cycle test (60℃, 90% humidity) with power attenuation ≤5%.

·Enterprises must provide the factory’s ISO 9001 quality management system certificate, and the factory must undergo annual surveillance audits by BSN.

IV. Market Advantages & Notes After SNI Compliance

Obtaining SNI certification not only allows smooth market entry but also brings three key advantages:

1.A prerequisite for entering Indonesia’s major supermarkets, which account for over 60% of the retail market.

2.Increased consumer trust—SNI is highly recognized in Indonesia, and certified products can be priced 10%-20% higher than non-certified alternatives.

3.Access to Indonesia’s customs clearance green channel, reducing clearance time from 7-10 days to 2-3 days.

Note:In 2025, Indonesia will further crack down on "certification fraud." Enterprises forging SNI certificates or test reports will be blacklisted by Indonesian customs, banned from exporting to Indonesia for 5 years. Thus, compliance must be based on genuine testing and audits—never take chances.BLUEASIA: +86 13534225140 – Professional certification consulting services available.