For any exporter or manufacturer planning to enter the Indonesian market, SNI (Standar Nasional Indonesia) mandatory certification is an unavoidable legal threshold. Currently, the Indonesian government is vigorously promoting the modernization reform of its certification system. A series of new regulations implemented since 2025 have completely reshaped the certification rules and practices. Understanding these changes is key to completing certification efficiently and compliantly.

I. More Than "Indonesia’s Equivalent of China’s CCC Certification":

It is accurate to generally compare SNI to "Indonesia’s CCC certification," but this no longer fully describes its current scope. Essentially, it is a mandatory conformity assessment procedure supervised by Indonesia’s National Standardization Agency (BSN) and implemented by certification bodies accredited by Indonesia’s National Accreditation Committee (KAN).

Its core objectives have three levels:

1.Market Access: This is the basic threshold, ensuring products meet Indonesia’s safety, health, environmental, and quality standards.

2.Consumer Protection: Safeguarding the rights and interests of local consumers through unified standards.

3.Industrial Guidance: Guiding local industrial upgrading and setting reasonable trade barriers through standard iterations.

In recent years, the range of products covered by SNI has continued to adjust dynamically. In addition to traditional categories such as cables, building materials, home appliances, and toys, it is constantly expanding to areas such as digital products, food contact materials, and new energy-related components.

  II. Core of 2025 SNI Product Certification New Regulations:

In the past, obtaining a single PSN (Product Conformity Certificate) was almost the sole goal. The new system now emphasizes full-cycle compliance (before, during, and after certification), mainly reflected in two major reforms:

1. Official Launch of the Dual-Certificate System

This is the most fundamental reform. Enterprises now need to obtain not one, but two interrelated certificates:

·Product Conformity Certificate (PSN/Sertifikat Produk SNI): Proves that your product model has passed testing and meets specific SNI standards. This is proof of technical compliance.

·Market Access Certificate (SPB/Sertifikat Pemasaran Barang): An administrative license allowing you to sell the product in the Indonesian market. It is tied to your designated Indonesian local importer (API Holder).

Key Interpretation: This means "who imports, who is responsible for sales compliance." Manufacturers can no longer authorize countless distributors with a single certificate. The strong connection between the certificate and the importer’s responsibilities significantly improves market tracking and product traceability efficiency.

2. Full Digitization and Data Transparency

BSN’s "SAPSB" online application system has become the only official channel. All document submission, process tracking, fee payment, and certificate issuance are completed online. This change not only improves efficiency but also means:

·Process Transparency: Application status can be queried in real time.

·Information Linkage: Data between certification bodies, BSN, and customs is gradually integrated—certificate authenticity and status can be verified with one click.

·Traceable History: All changes, renewals, and violation records will be part of the enterprise’s certification file.

  III. Analysis of SNI Product Certification Application Requirements:

Meeting the following conditions is a prerequisite for initiating an application, which includes many practical pitfalls:

1.Required Indonesian Legal Entity: You must have a legally registered Indonesian importer (with an API number) as your "certificate holder." They will be the legal responsible party. The practice of simply hiring an agency to handle documents while using a different actual importer carries high risks under the new system.

2.Valid Trademark Protection: The product brand submitted for certification must be registered with Indonesia’s Directorate General of Intellectual Property (DJKI). Unregistered or disputed trademarks will directly result in application rejection.

3.Proof of the Factory’s Systematic Capabilities: While SNI does not mandate all factories to obtain ISO 9001 certification, auditors will strictly assess whether your Quality Management System (QMS) has the capability to continuously produce qualified products during the factory audit (PSP). Having a complete, operational documented quality system is the most effective preparation for the factory audit.

  IV. Step-by-Step Guide to SNI Product Certification:

Phase 1: Preparatory Work & Strategic Positioning (Approx. 1-2 Months)

Step 1: Product & Standard Confirmation: Precisely match your product’s Harmonized System (HS) Code with the corresponding mandatory SNI standard. Some products may involve multiple standards—all must be met.

Step 2: Select a Certification Body (LSPRO): Research and entrust a KAN-accredited certification body. Different bodies may have expertise and service differences in specific product areas.

Step 3: Confirm Local Partner & Trademark: Sign a formal agreement with your Indonesian importer, clarifying their responsibilities in the certification process. Ensure the trademark registration process is completed.

Phase 2: Core Assessment & Audit (Approx. 2-4 Months)

Step 4: Product Testing: Conduct full-item testing on samples randomly selected from the production line at the certification body or its designated laboratory. This is the cornerstone of technical compliance.

Step 5: Factory Audit (PSP - Product Certification Scheme): Auditors from the certification body will conduct an on-site audit of the factory producing the product, focusing on:

·Whether production equipment and processes are consistent with declarations.

·Whether quality control points and inspection records are complete and effective.

·Raw material procurement and control systems.

·In-house laboratory capabilities (if applicable).

·Procedures for handling non-conforming products.

Step 6: Audit Report & Corrective Actions: Address any non-conformities identified during the audit (if any) and provide evidence within the specified timeframe.

Phase 3: Certificate Issuance & Ongoing Compliance (Continuous)

Step 7: Obtain Dual Certificates: After passing all assessments, you will receive both the PSN and SPB certificates through the SAPSB system.

Step 8: Correct Use of the SNI Mark: The 3D SNI mark must be affixed to the product itself or the minimum sales package, clearly displaying the certification body code and certificate number.

Step 9: Respond to Supervision: During the certificate’s validity period (usually 3-4 years), the certification body will conduct unannounced market sampling inspections and annual supervised factory audits to ensure continuous compliance. Failure to pass supervision will result in certificate suspension or revocation.

We hope this guide, integrating the latest SNI product certification rules and in-depth practical insights, provides you with a solid foundation. If you plan to conduct more in-depth, industry-specific research on SNI certification (e.g., LED lighting, steel products, or children’s toys), we can provide more targeted information directions. For professional certification consulting services, contact BLUEASIA: +86 13534225140.