If your understanding of SNI certification is still stuck in the three-step process of "finding an agent, conducting testing, and obtaining a certificate," you need to update your knowledge. Since the Indonesian government fully implemented modernization reforms in 2025, the logic of certification has evolved from "product access" to "systematic compliance supervision." Understanding the following in-depth changes is key to writing content that stands out from 80% of generic articles on the market.

I. Reinterpreting the Core Reforms of SNI Product Certification:

The official "dual system" of "Product Conformity Certificate (PSN)" and "Market Access Certificate (SPB)" has far-reaching impacts beyond just an extra piece of paper.

1. The "Responsibility Anchoring" Effect:

The SPB certificate is mandatory tied to a specific Indonesian importer (API holder). This means Chinese manufacturers can no longer supply countless distributors with a single "one-size-fits-all" certificate. Any change in importer requires initiating a major certificate modification process—time-consuming and requiring a full set of qualification documents from the new importer. This directly changes the trade model, forcing manufacturers to establish more stable, exclusive strategic cooperation with Indonesian partners.

2. Enhanced Regulatory Penetration:

SPB certificate information is directly linked to Indonesia’s customs system. During customs clearance, customs will not only verify the authenticity of the PSN certificate but also confirm that the importer information in the customs declaration exactly matches the certificate holder on the SPB certificate. Mismatches will result in clearance refusal. This fundamentally combats the abuse of "certificate lending."

  II. The Double-Edged Sword of Information Transparency:

The fully digitized SAPSB system is a double-edged sword. While improving efficiency, it also exposes new risk points:

·The "Glass House" of Enterprise Information: All submitted factory information, quality documents, and test reports are recorded in the system. Indonesian certification bodies now have stronger technical verification capabilities to check the similarity of documents submitted by different enterprises. This means the risk of simply copying peer document templates has increased sharply, potentially triggering investigations into "false materials."

·Random and Unpredictable Supervision: In the past, supervised audits may have followed a predictable cycle. Now, market surveillance and unannounced factory audits assigned through the system are more random. Focus will be on products with online records showing large production fluctuations, many complaints, or abnormal import batches.

  III. Industry-Specific Dynamics: Key Changes in Niche Sectors

Beyond general processes, subtle adjustments in specific industries are often goldmines for professional content:

1.Building Materials Sector (e.g., Steel, Ceramics): Requirements for in-house laboratory capabilities (internal quality control) have been significantly strengthened. Auditors no longer only rely on third-party reports but also conduct in-depth verification of the correlation between in-house laboratory personnel qualifications, equipment calibration records, daily test data, and final factory inspection results.

2.Home Appliances & Digital Products: With the introduction of new EU ERP regulations, Indonesian SNI standards have shown a trend of alignment, especially in energy efficiency, restricted substances (RoHS), and wireless communication compliance (correlation with SDPPI certification). Enterprises are reminded to pay attention to standard alignment to avoid designing products according to outdated standards.

3.Food Contact Materials: This is a key area of increased regulation in recent years. In addition to routine safety testing, there is now a greater emphasis on transparent disclosure of material components and migration testing under simulated conditions (e.g., different food types, usage temperatures)—requiring high professionalism.

We hope this overview of the latest SNI product certification provides you with a solid foundation. If you decide to delve deeper from a specific angle (e.g., "How small and medium-sized enterprises can cope with SNI new regulations at low cost"), we can continue to discuss more specific frameworks. For professional certification consulting services, contact BLUEASIA: +86 13534225140.